Championship Beverages

Amidst the celebration of a hockey championship, you will often find adult beverages being consumed.  Typically, this is beer in cans and champagne drunk from whatever trophy was won (or for brevity’s sake, straight from the bottle).  When the Canadian women won Olympic gold in February, they partook in this hockey tradition.  The mass media reaction was very much an “Oh my, alcohol?!”  My personal reaction and the reaction of many of my beer league teammates was, “Where can we get Molson Canadian cans in the States?!”

First, I should explain why beer in a can is more desirable.  Glass breaks.  During a post game celebration, sometimes things get dropped (or thrown).  Dropping a can does not normally result in dangerous shards of glass being strewn about a floor where hockey players’ bare feet might step.  This of course begs the question, why introduce large champagne bottles in the celebration?  Well, it’s hockey, it doesn’t always make sense.  Also, this is about beer.

So, my hockey buddies and I set out to find Molson Canadian in cans around the Frederick area.  Some guys had picked up 18 packs in DC and Baltimore.  None of us wanted to drive that far before our weekly league games.  We asked several of the local retailers around Frederick if they could order the canned version of the beer made from Canada.  Of course, being in Maryland, this was difficult.  The trail went cold.

 Thanks to @molsonfk and @molsonferg for pointing @jonnywalker36 and I towards Canadian in cans.

Thanks to @molsonfk and @molsonferg for pointing @jonnywalker36 and I towards Canadian in cans.

Then, during the Molson Canadian World Hockey Summit, a tweet from Ferg Devins (@MolsonFerg), the head of public affairs for Molson Coors Canada, caught my attention.  I retweeted, adding the question of where I could find Molson Canadian in cans.  Mr. Devins got Forrest Kelly (@MolsonFK) on the case (pun intended).  By late yesterday morning, Mr. Kelly had provided me with the location of the nearest Molson retailer that sold Canadian in cans.  I notified a teammate of mine, Jon Walker (@jonnywalker36; yes, that is his real name) who then visited the Cork & Bottle in Mt. Airy, MD to pick up our championship beverages.

Now, the next time we win one of our leagues (or pretty much after every game), we will be able to celebrate in style.

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  • http://blog.molson.com/community MolsonFerg

    the only thing that is troubling about this post is that fact that you called me Mr. Devins ! smiles…really great that you re-told the story…it helps us tell the story internally and point out how important it is to be responsive to the needs of our beer drinkers…thanks for posting…cheers @MolsonFerg